Family fashion retailer PEACOCKS is reopening its flagship store in Cardiff city centre after a half-a-million-pound investment into a new and improved store look.
The store in St David’s shopping centre, the biggest of the Cardiff headquartered business, has been closed in phases since the start of the year but will reopen its doors to the public at 9am on Friday 27 March, alongside some special guests.
Celebrity ambassadors DANI DYER and LOUISE REDKNAPP will be officially opening the store on The Hayes, welcoming the first 20 visitors through the door with a golden ticket worth £50 as well as hosting a competition to have a personal styling session with each of them.
Capital FM’s own Josh and Kally will also be there to give a tour of the new store and giveaway a £500 Peacocks voucher. Other offers will be available on the day in-store and across the opening weekend.
Customers can expect to preview lots of newness, with updated flooring, cladding, cash desks, fitting rooms and wall bays, new lightbox window designs, and some elevated interiors including a Wi-Fi blossom tree in-store.
Sharron Lamb, Retail Director at Peacocks told us….
“We’re so excited to be reopening our flagship store after such a big investment, reflective of the brilliant growth we’ve achieved in recent years. The store really reflects our vision for the brand, especially since working with our fabulous celebrity ambassadors, and we can’t wait for everyone to see it.”
Helen Morgan, Centre Director of St David’s Cardiff added…..
“There’s always something happening behind the scenes at St David’s, whether preparations for a new brand or an upgrade to one of our much-loved stores, such as Peacocks. With a huge investment topped by a celebrity launch, we know Peacocks fans will love exploring the newly revamped store.”
Visit the new and improved Peacocks store on The Hayes at St David’s from 9am on Friday 27 March 2026, or shop online HERE.
