PINK is not just a pretty colour, it’s now become a pretty powerful symbol of breast cancer fundraising, care, research and most importantly, hope.

With one in seven women in the UK being diagnosed, it’s likely we’ll all know someone affected by breast cancer in our lifetime. As I’m writing this I can tell you that I personally do. My Mum died from breast cancer at only 36 years old, and as a pre-teen boy, I can tell you it was something which shaped my life from that day, till now.

I tell you my tale because it is one shared by so many other people. Watching someone we love and care about going through breast cancer is devastating. The pain and suffering they feel, mentally and physically, is transmitted right across their support network. But actually knowing there are others going through the same emotions is somehow comforting. Being able to share our fears and hopes is a vital part of the recovery process.

October is Breast Cancer Awareness Month, and during these times of post pandemic there has never been a more important time to remind us that cancer is very much still there, and vital research needs to carry on.

October is the month fundraisers wear bright pink ensembles as they raise money for breast cancer care and research. It’s actually one of the biggest fundraising events in the UK, raising millions over the course of its 18-year history.

The coronavirus crisis had a devastating impact charities ability to deliver the progress and support that so many people affected by breast cancer rely on.

We actually had the SOUTH WALES LIFE team on the case last year, and a Pretty In Pink fine job they made too.

There are of course lots of events going on right here in South Wales.

Every October TENOVUS CANCER CARE go on a pink mission to raise awareness and money. They are calling on us to rally our pink platoon, your band of sisters and your tough mothers. You can join them for their main events and raise money for Breast Cancer Awareness Month.

They’re on a mission; a mission to go pink and continue to raise money and awareness for this important cause.

The coronavirus pandemic has had a major impact on people living with cancer. Fewer people have gone for vital cancer check-ups, and they’ve seen delays in treatment. Now more than ever, they need to be there to support people affected by cancer.

They have a few ‘fun’ things for you to join in with.

Walk, run or wheel 55 miles in October and support all those affected by cancer.

Join in and take on the 55 Mile Mission. Do it on your own, or as part of a team, or even challenge your friends to join. It doesn’t matter whether you’re an experienced walker, runner or cyclist, want to get a bit fitter, or just fancy the challenge – all that matters is doing your part for breast cancer awareness. 

To find out more, go here MISSION.

But don’t worry if you can’t make either of those, there are lots of other ways to support the cause. Take a look at their main site HERE.

Register your interest and they’ll send you a handy fundraising pack with loads of hints and tips.

And on the day itself, Friday 22nd October, don’t forget to share your photos with them on social media by tagging @tenovuscancer and using #GoPink

To sign up for the GO PINK DAY just head along here PINK

Please take time to look at the CHECK YOUR BOOBS page. It’s absolutely vital that you – early diagnosis is key when it comes to breast cancer.

We also want to mention that self examination is something guys should be doing too. Breast cancer is often thought of as something that only affects women, but men can get it in rare cases. The outlook for breast cancer in men varies depending on how far it has spread by the time it’s diagnosed. Take a look at this for more details. MEN

WEAR IT PINK was first conceived by breast cancer research and care charity Breast Cancer Now back in 2002

Over the years, the fundraising efforts have helped to raise more than £33 million for breast cancer research.

It’s never been more important to wear pink, raise money and help make life-changing breast cancer research and care happen.

It’s not just about wearing pink, you can raise money by doing activities too. Maybe a cake sale (pink icing of course), organising a raffle or simply asking for donations from friends, family and colleagues.

Last year, almost 20,000 people registered to take part, raising around £1.6 million.

Lottie Barnden is head of mass participation at Breast Cancer Care and Breast Cancer Now…………

“Every year in the UK, around 55,000 women and around 350 men are given the devastating news that they have breast cancer.

Despite great strides in research, around 11,500 women and 80 men still die from breast cancer every year – that’s nearly one death every 45 minutes.

Without the generosity of Wear It Pink supporters we simply cannot continue to fund this crucial research and support, for all those affected by breast cancer now, and in the future.”

To find out how you can take part in Wear It Pink, visit the event’s website HERE.

Carrying out a self-examination is really important, and something you should do regularly. We’ve looked though a lot of videos and think this from Dr Marissa Weiss is straightforward and to the point.


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