It’s a fair bet that if you mention Llandaff in Cardiff and asked what, or who it’s famous for, ROALD DAHL would come out right at the top of the list. In fact, as a little experiment we asked Alexa and Google that very question and without hesitation Roald was there first.

So now, as well as the legacy of great work he’s left us, our children, and our children’s children, we can enjoy some of his favourite characters in the new range of Kids Clothing from M&S.

Launching in stores and online this week, the Roald Dahl & Natural History Museum collaboration with Marks & Spencer is a fabulous, fun collection featuring much-loved characters from one of the nation’s favourite authors and amazing animal facts from one of London’s top attractions.

When you head into your local M&S and look at the images on this new range of clothing and indeed read the books or watch productions of his stories, you can’t help but wonder where it all came from. Well we can tell you, it’s all right here in South Wales.

Roald was is born in Llandaff near Cardiff, in 1916. His parents, Harald Dahl and Sofie Magdalene Hesselberg, were both Norwegian and he was named after Norway’s famous polar explorer, Roald Amundsen. 

So the answer to that question is very simple. All those incredible ideas and characters came from his own life of course.

Filled with as much excitement and the unexpected as his world-famous, best-selling books, Roald Dahl’s tales of his own childhood are completely fascinating and fiendishly funny. Did you know that he nearly lost his nose in a car accident? Or that he was once a chocolate candy tester for Cadbury’s?

Have you heard about his involvement in the Great Mouse Plot of 1924? If not, you don’t yet know all there is to know about Roald Dahl. We guarantee his own story will captivate and delight you, the boyhood antics of this master storyteller are not to be missed!

Roald’s father Harald was a shipbroker. In Boy, the book about his own life, Roald describes a shipbroker as

“a person who supplies a ship with everything it needs when it comes into port – fuel and food, ropes and paint, soap and towels, hammers and nails, and thousands of other tiddly little items.”

Here’s a short extract from that book, read by Dan Stevens.

The Rolad Dahl brand is incredibly impressive and has earned a host of industry accolades along the way, including a total of 52 nominations for Oscars, Golden Globes, Bafta’s, Oliviers and Tonys. Over 300 million books have been sold, and 1 new book is sold every 2.5 seconds. And all of that began right here in South Wales.

The Natural History Museum, who have partnered with Roald Dahl for this collection, is the most visited natural history museum in Europe and the top science attraction in the UK. They get around five million visitors each year and their website receives over 500,000 unique visitors a month.

So now we know how and where these stories came from, let’s introduce you to the full ‘Roald Dahl/Natural History Museum’ clothing Collection.

The 24-piece range features bright and vibrant colours, just what we need with spring around the corner. They combine animals from some of Roald Dahl’s most famous stories including Fantastic Mr Fox, The Enormous Crocodile, The Giraffe And The Pelly And Me , and James and the Giant Peach, with fascinating facts provided by the Natural History Museum’s own scientists to further bring this wonderful collection to life.

The collection includes matching sweatshirt and jogger sets, colourful t-shirts, stylish shorts, and cheerful dresses for kids who love an adventure. Made using 100% sustainably sourced cotton, your little explorers will love this practical yet cool addition to their wardrobes.

Tara Ryan is Head of Design for Kidswear at M&S. She told us……..

“We’ve had a lot of fun designing this collection in collaboration with the teams at Roald Dahl and the Natural History Museum. We want to continue to appeal to our customers and their little ones through stylish daywear and exciting design, all at great value – the Roald Dahl characters are so well-loved by children and parents alike, and so we hope that this collection allows them to have some fun with their wardrobe whilst learning something too.”

The Extraordinary Explorers collection is an exciting addition to the Spring Summer Kidswear collections, available now, either online and in selected stores across ages 2-7 with prices starting from £7 for leggings through to £12 for sweatshirts and joggers.

For more details on the range, go here. M&S


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