Not only is the new Bond movie almost two years behind schedule, but it’s single handedly responsible for kickstarting the cinema industry here in South Wales.

Daniel Craig’s last outing as James Bond demand will ensure the biggest box office hit since the start of the pandemic.

NO TIME TO DIE has been rescheduled three times since April last year, and by now, Bond fever seems to be making it a sure bet that our cinemas will be full during the opening weeks of release.. Bond mania could make it the first film to bring cinemas back to their pre-pandemic popularity.

Carol Welch is the Managing Director of Odeon, the UK’s biggest cinema chain, she said……

“We are so excited about the return of James Bond to the big screen at the end of this month. There is good momentum in the business and we have been really encouraged by the reaction of those returning to our cinemas.”

But it’s the man himself we want to talk about. Daniel Craig, or more his James Bond character, seems to be the perfect choice for women here in South Wales. Two in five (40%) said they would trade in their husband or boyfriend for James Bond, according to new research by entertainment and online gaming site, PartyCasino.

The analysis found that, perhaps surprisingly, nearly twice as many women would make the swap than the number of men who would be prepared to ditch their partners for a Bond girl of their choice, with only a quarter (26%) reporting that they would choose to change.

Of the women who said they would trade their partner, nearly two thirds (64%) said they would do so in return for Daniel Craig’s version of James Bond.

Younger women are more likely to trade for a Bond, with a whopping 88% of those aged 18-24 willing to swap, while those aged 55-64 are least likely to leave their partners.

Meanwhile, ladies from East Anglia are keenest on Daniel Craig’s Bond, with 86% choosing the outgoing actor. Women from the East Midlands prefer Pierce Brosnan while most Londoners (63%) chose Timothy Dalton.

The James Bonds Britain’s women would choose:

  • Daniel Craig               64%
  • Pierce Brosnan          56%
  • Timothy Dalton          53%
  • David Niven               52%
  • Roger Moore              51%
  • Sean Connery             50%
  • George Lazenby         49%

When it comes to the men, the Bond girls most likely to persuade them to leave their partner were Die Another Day’s Halle Berry and Live and Let Die’s Jane Seymore, who played the mysterious Solitaire in the 1973 film. The two women shared the spoils, each securing just over a quarter of the votes (26%).

Gemma Arterton, who played Strawberry Fields in Quantum of Solace was the third-favourite overall among UK men, with 23% choosing the character. Many more favourite Bond girls made the list, which can be seen in full HERE.

Die Another Day’s Halle Berry

PartyCasino marketing manager, David Winter told us……..

“The super-cool, suave and fearless James Bond has always been portrayed as something of a sex symbol, so it’s not all that surprising to see that women might have to think twice if the offer of being a potential Mrs Bond was on the cards.

“Perhaps more surprising is the fact that fewer men would trade for a Bond girl. Or maybe they are just not as willing to admit it.”

The research also found that Bond is overwhelmingly the nation’s favourite secret agent.

More than half (52%) named the MI6 operative at the top of their list. Matt Damon’s Jason Bourne was second in the list with 28% of the vote, followed by The Impossible Mission’s Ethan Hunt (19%), played by Tom Cruise.

Younger fans preferred several other agents to Bond, with Jason Bourne and Alec Leamas from The Spy Who Came In from the Cold registering more votes among 18-24 year olds, but Ronin’s Sam Regazolli (Robert de Niro) was the youngsters’ favourite, with 20% voting him top of the list.

Conversely, while Bond was the top choice of most aged 65 and over, Harry Palmer from The Ipcress File was also popular, with more than a quarter (26%) naming him.


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