You better BELIEVE it, Christmas is coming and St David’s Cardiff is set to unveil a brand-new enchanting Santa experience this Christmas. 

Opening on 1st December, BELIEVE at the city shopping destination, will have a magical makeover for 2023 with a new story, theming and family activities but, most importantly, children will still get to meet Santa!

On arrival to Believe you’ll discover Santa’s enchanting post room where you’ll be immersed in festivity and fun with the mischievous elves as they sort through Santa’s letters from children around the world ready for the big day. Children will be able to decorate their own delicious Christmas gingerbread treat (allergies catered for) and capture Christmas cheer at the Elfie Selfie posting point before being invited to meet the big man himself.

Families will be hosted personally by Santa in his warm, cosy study where they can share their Christmas hopes and dreams, pose for professional photographs as well as receiving a special present to take home. 

South Wales Life put a call in to the big man in red and he told us…..

“I’ve really missed seeing all the children. This year is going to be extra special for all of us – special and magical.”

Believe at St David’s Cardiff will open to guests on Friday 1st December right up until Christmas Eve. The grotto will be located on the lower level of the Grand Arcade, next to the LEGO store and opposite Menkind. 

Tickets for Believe 2023 will be on exclusive pre-sale for registrants on Tuesday 19th September before going on general sale on Thursday 21st September. 

Helen Morgan, Centre Director of St David’s Cardiff told us…….

“This is our third year hosting Believe at St David’s and we can’t wait to welcome Santa back again! This year, the grotto has been transformed to offer a brand-new exciting experience for guests where children can explore Santa’s post room with his jolly elves before decorating cookies and finally meeting Santa himself.

Along with our new stunning Christmas decorations across St David’s, guests are in for a real treat this festive season.”

If you want a tip from us, book tickets for Believe early to avoid disappointment. To be the first to access tickets, sign up to the St David’s e-newsletter by midday on Monday 18th September – Details and tickets available HERE

We checked back at last years features and by 1st November, Believe was over 75% sold out, so to ensure you get the dates you need, get in quickly. On the subject of last year, here’s a little flavour of what you can expect.

When Believe first arrived in 2021 the reaction and reviews were fantastic. Families loved how they entered a mystical cavern to meet McJingles, one of Santa’s most trusted elves, and Norbert, his magical reindeer friend. 

When the Christmas grotto experience with a difference returned last year, it was even better. We’re sure when Believe returns again, it will be beyond expectations.

Just so you know where the experience will be, here’s our video from last year to guide you. You can also look back at our 2022 feature HERE.


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