This week we got to see behind the doors of the Principality Stadium Experience’s brand-new hospitality experience, the RIVERSIDE TERRACE. Yes, this is hospitality, and something special, but we applaud the WRU for making this an affordable experience for many. For those times you really want to push the boat out, and enjoy your favourite sport, the facilities at Riverside Terrace will be right up your street.

The 410 sqm space is a notable move away from the traditional, match-day hospitality offer with its industrial interior, live music and street food menu, it’s more akin to the trendy bars in Cardiff than the established rugby hospitality surroundings. 

The new, versatile space sits on the city’s riverbank with access via the river walk. You’ll have the opportunity to enjoy delicious street food from the best local street food vendors in Cardiff with a different vendor selected to cater each match along with brilliant live music to create the ultimate match-day atmosphere. 

WRU Spokesperson told us…….

“We looked at the market, and we felt there was a gap, and an opportunity to do something different.  Not every supporter wants the traditional, formal 5-course sit down meal.  The street food scene in Cardiff is huge, and we have some very talented chefs in Wales. 

Our Head Chef Ryan Jones has worked alongside each vendor to develop an exclusive menu for each match. This informal way of dining, coupled with a new, vibrant space gave us the opportunity to present an entry level hospitality package for those looking for an alternative to the traditional Welsh rugby experience. 

Supporters can still expect the same unrivalled level of service, and a Category A padded seat not available on public sale from which to watch the game is included within all long-term licenses or match-by-match package.”

Guests at the launch were treated to a sumptuous array of canapes from the new menu which included delicious burnt ends beef bao buns and zingy, chilli chicken bites.  Four of Cardiff’s most exciting street food kitchens; Tokyo Nights, Dirty Gnocchi, Mc Croquewich and Kerelan Caravan have been selected by Principality Stadium Head Chef Ryan Jones who will be working alongside each of them to develop an exclusive the two-course menu for each match. 

Head Chef Ryan Jones at the Riverside Terrace lounge (Photo: South Wales Life)

The Riverside Terrace also got the seal of approval from Wales’ Head Coach Wayne Pivac who sat down for an exclusive live Q&A and gave guests a teasing insight into the upcoming series. 

“It’s a fantastic space, great atmosphere. Where we sit on a match day is a little different, but this is very, very nice, and I’m sure that we fill it up every match day.”

So, before we give you the facts and figures and tell you exactly how much it’s going to cost, let’s take a look behind the doors and meet some of the team behind the project.

We also spoke to Head Coach Wayne Pivac to see what he thought about the new space. But of course, we couldn’t have the boss stading next to us without a little chat about the game itself.


Match-by-match hospitality for the Autumn Nations Series starts from £205+ vat and available to purchase from HERE.  Packages include:

  • VIP early entry (3 hours pre-match)
  • Live music
  • Relaxed seating with private tables for groups of 2, 4 or 6
  • Match-day programme
  • Drink on arrival
  • Two course street food menu
  • Bar serving beers, house wine and soft drinks
  • Tea and coffee available on request
  • CAT A, middle tier, halfway line padded seat 
  • Access post-match 1.5 hours

Long Term License packages are available at £2,400 +vat per person/per year on a two year contract which includes, all of the above match-by-match benefits, plus:

  • Guaranteed access to all WRU home games
  • CAT A, middle tier, halfway line padded seat including the opportunity for a personalised plaque to be added to the back of your seat
  • WRU Membership
  • Priority access to tickets for third party events
  • 15% discount off all WRU retail

In addition to match-day hospitality, the 240 capacity Riverside Terrace is available to hire for corporate events or private hire, and it’s already being snapped up for the festive season 2022. For all venue hire enquiries or to arrange a site visit please contact:

For more information on hospitality packages at Principality Stadium, please contact: