She came, saw and conquered like no one has done before – the whole TAYLOR SWIFT – THE ERAS TOUR was about as smooth an event as you’ll find anywhere.
What struck us on the day itself is what an amazing ‘community‘ of fans she has, right across the board. We met young, teens, mums, dads and every group in between.
No words needed from us, but plenty from the Swifties themselves who we met in their thousands yesterday…..
Taylor Swift expected to boost Welsh economy by £64 million
- The superstar’s record-breaking Eras Tour stopped in Cardiff on Tuesday June 18th
- This was the Taylor’s first time in the Welsh capital, with 74,500 Swifties joining her at the Principality Stadium
- The city celebrated with bottomless brunches, Swift-themed nights, and friendship bracelet making
Breaking records all over the world, Taylor Swift’s Eras Tour has impacted the global economy to such a level that it’s birthed a new word: Swiftonomics.
Projected to boost UK spending by £1bn, Taylor Swift’s Eras Tour ensured South Wales had it’s share of the pie too.
Data from Barclays Bank reveals Taylor Swift’s highly anticipated Eras Tour is predicted to provide a £997m boost to the UK economy, with Swifties forking out £848 on the Eras experience – including tickets, travel, accommodation, outfits, merchandise, and food and drink.
FOR Cardiff, the city’s Business Improvement District, are excited to welcome visitors to the city.
Carolyn Brownell, FOR Cardiff’s executive director told us…..
“The importance of artists like Taylor Swift visiting Cardiff cannot be understated. We’re expecting to see Swifties pack out the city’s bars, restaurants, and cafes – and hospitality venues across the city are putting on some fab events to celebrate Taylor’s first time in the Welsh capital.
We hope everyone attending the concert has a memorable, safe, and fun time in Cardiff. FOR Cardiff will be employing extra night marshals to ensure everyone gets home safely, and we continue to support businesses within the city centre to make the most of this fantastic opportunity to join in with the national Taylormania.
Croeso to Taylor and her team!”
