The supermarket giant LIDL are extending the Cola Truck tour around the UK to Cardiff, with a stop here today (Saturday)
Holidays are coming, holidays are coming (in under budget), now that Lidl has unveiled its very own Christmas cola truck, touring the UK for the first time ever. Spreading the festive magic of Christmas across the nation, the truck will grant wishes, hand out over 2,000 Middle Aisle present boxes, give away festive food shops* and provide an array of mouthwatering festive food from Lidl.
Setting its fan-favourite Freeway drink on the literal freeway by transforming it into a truck, a can of Lidl’s fizzy cola has been reimagined into a whopping 15 tonne, 20 metre long and 5 metre high king of the road. With a Freeway label wrapped cylindrical body and life-like pull-ring back hatch, the instantly recognisable and show-stopping truck has been created to spread the magic of Christmas across Great Britain.
Touring nine cities including hot spots such as Hull, Wrexham and Dundee, the truck will highlight the magic of giving, sharing and wish-making this Christmas with a pop-up wonderland at each stop. Over 2,000 present boxes are held inside the truck, filled to the brim of Lidl’s famed Middle Aisle items, ready to be handed out to its first visitors at each stop*. What’s more, 1 in 10 of these boxes will contain a ‘Golden Ticket’, giving shoppers the incredible opportunity to win their Christmas food shop at Lidl**.
The magic doesn’t stop there, either. Mirroring the supermarket’s new Christmas advert – directed by Oscar-winning director Tom Hooper and centering around the power of wish-making – Lidl will be making fan’s wishes come true in the real world. Once at the tour stop, visitors can submit a wish that would make Christmas truly magical for them and their family – whatever that may be. In the spirit of creating a magical Christmas with Lidl, the retailer will then grant a number of them, making dreams big or small come true.
In case all the wish-making and gifting provides hungry work, Lidl will also be handing out its delicious festive food at the pop-up wonderland. Visitors can step inside a life size present box, ringing a bell for a surprise season’s treatings, or try Snowmallows, festive biscuits and more on show.
To celebrate Lidl putting its own fizzy cola drink on the world stage for the first time ever, the supermarket has created a new Christmas ad that stars ‘Nick’, who brings the Freeway truck to life, setting off on the freeway to spread festive magic.
Joanna Gomer, Marketing Director at Lidl GB told us….
“Giving back to the communities we serve is really important to us and our exciting new Freeway truck allows us to get right into the heart of them this year. By touring nine stops across the country, we’ll be using our giant truck to hand out present boxes, give away festive food shops and grant wishes that will make dreams come true. Look out for the Freeway truck on its tour and most importantly, come join the fun.”
The truck arrives in Cardiff today (Saturday 7th) at Cardiff’s Lidl store on Maes-Y-Coed Road, Llanishen. Creating a pop-up wonderland at each stop, Lidl will grant festive wishes, give away over 2,000 present boxes, mouth-watering food samples and the chance to win your festive food shop.
What can you find at the event?
- Present boxes made up of Middle of Lidl items will be available to the first 250 visitors at each of the 9 stops.
- 1 in 10 boxes will also contain a ‘Golden Ticket’ giving shoppers £100 towards their festive food shop at Lidl.
- Sample some festive delights with us from panettone and snowmallows to alcohol-free mulled wine – and also our festive chutneys!Step
- inside The Magical Wish-mas Booth and make your Christmas wish to share with your friends and family.Plus, there’s a chance to win some
- Lidl Plus goodies via our Secret Boxes activation where everyone is a winner!
