Only 22 days to go now, babe! To celebrate the return of Britain’s favourite Welsh/Essex based sitcom this Christmas, Lidl has rebranded its Valley Spire Mature Cheddar to ‘Midgeure Cheddar’, paying homage to one of the show’s classic festive gags.
A popular misreference in the well-loved TV show, one of its funniest characters mistakenly combines the name of 80s singer Midge Ure into one word, ‘Midgeure’, likening it to‘Mature Cheddar’. Paying homage to the final episode on Christmas Day, Lidl has released a limited edition run of its deliciously crumbly cheddar, complete with a bespoke label referencing the mix up.
1,000 blocks of ‘Midgeure Cheddar’ containing British cheese will be available for fans to win as part of a lush festive giveaway. Whether it’s enjoyed as part of a festive cheese board, or used up in a grate bubble and squeak, this limited-edition cheese is sure to put a smile on the faces of fans around the country as they prepare to embrace this year’s most festive TV moments.
Fans of a cheesy gag eager to get hold of a ‘Midgeure Cheddar’ block of their own need only visit HERE and sign up for the competition before the 8th December, with winners chosen at random the following week. Tidy.
*Midgeure cheddar is not endorsed by Midge Ure or Gavin and Stacey
T&Cs – HERE
